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Advice and Guidance

The Craft Broker Revolution

I'm always trying to be on the cutting edge, creating new ideas, challenging the norm and building a business that exemplifies the needs today's real estate consumer. Buyers and sellers are looking for intelligent, motivated, committed and mobile agents to not only help them buy or sell, but also to be a trusted advisor and advocate for all their real estate needs, now and in the future. My business is designed to meet and exceed those expectations. I don't fall in line with the big franchises. I don't follow the traditional path. I'm just a small, boutique, independent broker - I'm a craft broker.

Now, there are a lot of parallels between our craft brokerage concept and the craft brewing revolution that was pioneered right here in Fort Collins, Colorado. Just like the brewmasters focus their effort on every step of the brewing process, I focus my attention on every step of the real estate transaction - from the first handshake to the key hand-off, and beyond. I take the time to handle each transaction from beginning to end - opting not to pass off some of the most important duties and tasks to assistants and admin help. I feel my clients deserve a higher level of competency and care throughout the process - I do what's best, not what's easiest. It's my job, it's my craft.

Of course, I know I've got plenty of competition - from the big, name-brand franchises we all know, to the large, independent regional brokerages. I'm different because I'm designed to be. The scale of these brokerages don't necessarily allow for adequate hands-on training of every agent. How effective and personalized can training be with dozens and sometimes hundreds of agents? Additionally, by the time the education, training and resources gets disseminated from the corporate to the franchise level, it is typically watered down, more generic, outdated and ineffective. My business allows me to be dynamic, opting for a more hands-on, real world educational experience. My clients benefit from that deliberate attention and education. I am more locally focused, dedicated to professional development and, I make education a daily priority. It's my craft.

Just like my concentrated professional development, I provide more individualized guidance and support for my clients, too. I take pride in doing the important work, choosing not to outsource my market reports, blogs, columns, social media and marketing - I create it myself so that my clients can benefit from more local, personalized information. When buying or selling, consumers deserve to have the most accurate information available to them - a craft broker takes the time to create the pieces they rely on most. It's my craft.

I consider myself a 'community first' broker, just like the craft breweries. Not only do I collaborate with and support local businesses, but I provide relocation benefits, assistance and support to their employees moving locally or regionally. While the big brokerages focus on the heavy hitters, I team with local small businesses to truly make an impact and help employers gain and retain top talent. Outside of the 'job', I'm active throughout the region in leadership groups, non-profits, the arts, youth activities, boards and commissions. It's my obligation to support those who support me and I'm always looking for bigger and better opportunities to make a difference in Northern Colorado. It's my craft.

When it comes down to it, would a consumer want a generic, fast-talking salesman, or a dedicated, intelligent craftsman? The craft broker concept guides what I do everyday - I don't take shortcuts, I go the extra mile, I do what's best, and I provide a better experience. Think of me the next time you're wanting to make a move. I look forward to the opportunity.


About the Author: Jared Reimer is a native Coloradoan and an Associate Broker at Elevations Real Estate in Old Town Fort Collins. He’s a community advocate, business champion, blogger, leader, tireless volunteer, innovator, thinker and expert on all things real estate in Fort Collins and surrounding Northern Colorado. You’re likely to find Jared spending quality time outside with his wife, Kacie, and young son, Hudson, or sharing a beer or two with a friend throughout Fort Collins. Call or text Jared at 970.222.1049 or email him at Jared@TheCraftBroker.com